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Art Direction, Design
Social campaign for Halloween Wars. With help from our culinary team, I took these recipe videos and themed them to the Nth degree. From costume, make-up, set design and special effects, I wanted these pieces to ooze Halloween. I also wanted this spider cake to ooze spider babies... Food stylist Nicole Twohy made this a reality. Marshall Troy studio stepped up and made the photography on these look stunning.
![](https://cdn.myportfolio.com/704b9431-435d-4e36-aba0-8b67dc8de567/6e2ecbd8-b17b-42d7-b1a1-9d28a5f404f3_rw_600.gif?h=860215caa0d391ce5fdae0bad030aa59)
![](https://cdn.myportfolio.com/704b9431-435d-4e36-aba0-8b67dc8de567/d9f7546b-5c79-4742-b4c6-f249b7da99af_rw_600.gif?h=6afb20b7845d024f844c2a4e992026f9)
![](https://cdn.myportfolio.com/704b9431-435d-4e36-aba0-8b67dc8de567/bff1e1c3-3c56-4bf3-bc3b-618cfbdeb0c8_rw_1920.png?h=54fe54cb69c05fb10a84546fc3d31ba7)
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![](https://cdn.myportfolio.com/704b9431-435d-4e36-aba0-8b67dc8de567/f80ee57c-af0d-4553-9169-6615a26cc129_rw_1200.gif?h=773e642ba094346b6d3779b03e993e3e)
![](https://cdn.myportfolio.com/704b9431-435d-4e36-aba0-8b67dc8de567/f20d33de-aaae-4697-92ef-b1e887f3b4c3_rw_1920.jpg?h=534aa47a8f688840bea61779fdb32160)
![](https://cdn.myportfolio.com/704b9431-435d-4e36-aba0-8b67dc8de567/0a81f8b3-7064-4bfd-a905-2b07dbb8fa5c_rw_1920.jpg?h=17ae467d5d13e344a8ae0aea51009bd0)
![](https://cdn.myportfolio.com/704b9431-435d-4e36-aba0-8b67dc8de567/e97cddd9-63cc-45a6-b5a1-ab7a5f922033_rw_1920.jpg?h=94d1c3c48c4c93a6546e38f73f4ec085)
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My extremely detailed storyboards were my bible while shooting these pieces. When everyone on set has a copy and can see your vision, things run smoothly and the product turns out as expected and promised.
![](https://cdn.myportfolio.com/704b9431-435d-4e36-aba0-8b67dc8de567/c70c7dc2-1509-4ec6-8eeb-d2a452a7a6ee_rw_1920.jpg?h=f01aaa54fac883d22a33881e6d3d2b76)
![](https://cdn.myportfolio.com/704b9431-435d-4e36-aba0-8b67dc8de567/6d36e068-ac30-459c-9f3f-ba6d9cf5d868_rw_1920.jpg?h=a67c68db04387c127916e1062175e954)
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