Art Direction, Design
Social campaign for Halloween Wars. With help from our culinary team, I took these recipe videos and themed them to the Nth degree. From costume, make-up, set design and special effects, I wanted these pieces to ooze Halloween. I also wanted this spider cake to ooze spider babies... Food stylist Nicole Twohy made this a reality. Marshall Troy studio stepped up and made the photography on these look stunning.
My extremely detailed storyboards were my bible while shooting these pieces. When everyone on set has a copy and can see your vision, things run smoothly and the product turns out as expected and promised.