![](https://cdn.myportfolio.com/704b9431-435d-4e36-aba0-8b67dc8de567/efc401c6-6ccb-4671-a6d9-bf0e6891fb92_rw_1200.gif?h=48f6f14b7e8ab3c03b08d2b5039e412f)
![](https://cdn.myportfolio.com/704b9431-435d-4e36-aba0-8b67dc8de567/6b7908d4-f01e-4b3f-b941-7f823bf25b49_rw_1200.gif?h=955415e35e46ae07e2d7b772fee9234a)
![](https://cdn.myportfolio.com/704b9431-435d-4e36-aba0-8b67dc8de567/8dc44a53-5b40-476b-a329-c49d43b1d89a_rw_1200.gif?h=ac6426d54e1c55adf97ccc726a3cf0ef)
![](https://cdn.myportfolio.com/704b9431-435d-4e36-aba0-8b67dc8de567/633407b4-0f88-411e-b900-a7f4c1b14001_rw_1200.gif?h=596a48562c61dba952c78cf218e1ff4f)
Art Direction, Design
Social campaign for Kids Baking Championship. This was an ambitious project that involved a lot of pre-vis. I directed our internal 3d modeler/animator to figure out the animation and shooting process. Directing a bunch of kids for the various spots was also a fun challenge. Thanks to Marshall Troy Studio for photography and Nicole Twohy for amazing cake making.
![](https://cdn.myportfolio.com/704b9431-435d-4e36-aba0-8b67dc8de567/7f4df24d-63a9-4841-a0dd-ef36c33ce390_rw_1920.png?h=6860eccc53167725c4e6dc807c087225)
Cake design direction for food stylist
![](https://cdn.myportfolio.com/704b9431-435d-4e36-aba0-8b67dc8de567/f3fe2a71-c1ee-4e8e-997c-865a8ce8b8eb_rw_1200.gif?h=87697a1fccb54d962f166631305ef292)
![](https://cdn.myportfolio.com/704b9431-435d-4e36-aba0-8b67dc8de567/339bb1ae-0d58-4abc-b1c9-50f8152c16ab_rw_1200.gif?h=edaba81d0ade66e3654b132c6a443685)
Previsualizations